Link-Marketing


Link-Marketing
Bezeichnet die systematische und zielgerichtete Gewinnung von Inbound-Links für eine Website, um auf diese Weise die Besucherzahlen zu steigern. Neben dem Effekt zusätzlichen Traffics über die Links selbst, verbessert eine hohe Zahl von Links auf eine Website deren Position in Suchmaschinen. Hierbei spielen u.a. die Link-Texte eine maßgebliche Bedeutung (siehe Link-Text). Für eine intensive Beschäftigung mit dem Thema wird der Report "Linking Matters" empfohlen.

SEO Wörterbuch. 2004.

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